Michelle Ralston

President
Email
Seems sweet enough when you look at her, she even caters (making cute little cupcakes...a culinary artist on the side) .......BUT don't bad mouth her Raiders!

Over 30 years of work history in media, 21 as Advantage Media Director. Implements all Digital Media buying, planning and consultation. Project management from Facebook campaigns to large digital display, video display pre-roll, re-marketing, Twitter, Pinterest, as well as organic (non-paid) social media content management and SEM (search engine marketing) for many clients. Responsible for buying over $1 million in media in numerous states.

Unique things about Michelle:

  • CITIES LIVED IN:
    Rexburg ID, Ellensburg WA, View ID, Portland OR, Lewiston ID, Tonopah NV, Salt Lake City UT, Detroit MI, Clarkston WA, Moscow ID then back to Lewiston ID
  • WHAT DO YOU DO IN YOUR SPARE TIME?
    I own a catering company, I love to cook.  I also love to travel and spend time with my kids and grandkids.
  • TRAVEL MEMORIES OF NOTE:
    Love Mexico and the Oregon Coast. Family vacations are the best, my youngest son and I drove to San Francisco over an 8 day vacation and it was the best trip ever.
  • SOMEDAY I PLAN TO GO TO:
    France with my granddaughter in 2024!
  • UNEXPECTED FUN FACT:
    My great-great uncle, Philo Farnsworth, invented the TV in Rigby Idaho!
  • A REALLY BIG ACCOMPLISHMENT:
    Learning from scratch the world of digital advertising!
  • ORGANIZATIONS, PAST AND PRESENT:
    Lewiston Tribune Advisory Board, President and Board member of the LC Valley Ad Federation and currently Lewis Clark Valley Chamber of Commerce Board of Directors.
  • WHO KNEW?
    I love wrapping Christmas gifts and offer my services during the Christmas season to wrap gifts for people!
  • FAMILY MATTERS:
    I have 4 children, 3 are grown with families of their own and my youngest is 15.  I have 4 grandchildren ranging from 10 years old to 3 years old.  The loves of my life!
  • WHY MARKETING?
    Fell into it as a traffic manager in radio in the late 80’s, spent 11 years in radio and the agency was a natural transition for me over 20 years ago!
  • FAVORITE FOOD(S):
    Lobster, Shrimp and Steamer Clams.
  • FAVORITE RETAILER(S):
    I spend a LOT of time at Costco!
  • FAVORITE TV SHOW(S):
    Yellowstone, Survivor and Outlander
  • WHAT’S YOUR SECRET WEAPON IN LIFE?
    Organizational skills!
  • WHAT DO YOU ORDER AT A BAR?
    Vodka Tonic with Lime

Daniel Vestal

Senior Video Producer
Email
This guy is a HUGE nerd. He even looks like he's about to go off 3 hours talking about camera codecs and lighting schematics. DONT LET HIM!

In Daniel's 11 years of experience, he's gone from making music videos in Texas for indy bands to making fashion videos, cooking shows and social media campaigns for Macy's, Martha Stewart, The Cake Boss, Bose and more in New York City. His time in New York reminded him he was more of a country mouse than he is a city mouse and he's excited to bring his talents to the LC Valley with Advantage Advertising. Don't let his use of the word "ya'll" alarm you.

Unique things about Daniel Son:

  • CITIES LIVED IN:
    Texas: Austin; New York: New York City
  • WHAT DO YOU DO IN YOUR SPARE TIME?
    Play guitar and read bedtime stories to my 3 girls
  • TRAVEL MEMORIES OF NOTE:
    I once got a free tour of Seattle's PBS station when I was in middle school. I just walked in and asked if I could be shown around and they obliged. Pretty neat.
  • SOMEDAY I PLAN TO GO TO:
    Sweden
  • UNEXPECTED FUN FACT:
    My great great great great great great great grandfather fought in the revolutionary war along with his son.
  • A REALLY BIG ACCOMPLISHMENT:
    Having three beautiful daughters.
  • ORGANIZATIONS, PAST AND PRESENT:
    None
  • WHO KNEW?
    I can freestyle rap really poorly.
  • FAMILY MATTERS:
    My wife is the creative one out of the two of us, our kids will have no excuse for not being at least a little bit creative.
  • WHY MARKETING?
    Stories are the fabric of society. I enjoy telling the story of products and services.
  • FAVORITE FOOD(S):
    My wife makes the best chocolate and peanut butter cookie sandwiches.
  • FAVORITE RETAILER(S):
    Local retailers are my favorite.
  • FAVORITE TV SHOW(S):
    My favorite story is Charles Dicken's Christmas Carol.
  • WHAT’S YOUR SECRET WEAPON IN LIFE?
    If I told you, it wouldn't be a secret anymore.
  • WHAT DO YOU ORDER AT A BAR?
    Whatever beer the bartender recommends .

Robert Brooks

Art Director / Webinator
Email
Closet abstract artist. Give him some paint, canvas and a closet and he will paint madly, boldly...watch him wilt when his work is criticized.

With over two decades of experience, he manages all phases of web development from concept to execution. His design skill set combined with a coders brain take websites to the next level in form and function. Streamlined functionality in mind for mobile / multi-platform responsiveness are always a priority. He administrates a dedicated Linux server that hosts currently close to 100 clients. Managing a server enables more control in the development and creation of websites. All phases of web development, hosting and security are all under one roof to provide our clients with quick, reliable service for maximum up time.

Unique things about Red Rob:

  • CITIES LIVED IN:
    Idaho: Lewiston, Moscow, Idaho Falls
  • WHAT DO YOU DO IN YOUR SPARE TIME?
    Getting off the grid and roughing it in the beauty of nature...preferably in the Rockies with my wifey.
  • TRAVEL MEMORIES OF NOTE:
    Meeting someone from Coeur d'Alene while traveling in Switzerland. What are the odds of that?
  • SOMEDAY I PLAN TO GO TO:
    Germany
  • UNEXPECTED FUN FACT:
    I could quite possibly be related to a solider that served under the German SS in WWII. Fun? No...interesting..yes.
  • A REALLY BIG ACCOMPLISHMENT:
    Having my two amazing children.
  • ORGANIZATIONS, PAST AND PRESENT:
    None
  • WHO KNEW?
    July 15th of 2017 I became a vegan (for heart health reasons)...but I would say I am more of a vegetarian right now. No meat for over 5 years!
  • FAMILY MATTERS:
    My kids are WAY more athletic than I am or ever was. I couldn't catch a football to save my life, but my son can. My daughter is an amazing volleyball player currently on an elite team.
  • WHY MARKETING?
    I love finding creative solutions to a marketing challenge.
  • FAVORITE FOOD(S):
    Chickpea Casserole, Hot Tamales Candy and Cheesecake
  • FAVORITE RETAILER(S):
    Northface, REI, Amazon
  • FAVORITE TV SHOW(S):
    Billions, Peripheral, The Grand Tour
  • WHAT’S YOUR SECRET WEAPON IN LIFE?
    I am an INFP...less than 1% of the population.
  • WHAT DO YOU ORDER AT A BAR?
    IPA

Misty Brady

Digital Marketing Specialist
Email
You think she is funny and a walking standup comedian, but don't ever think for one second her Seahawks are a joke!

Misty brings determination, creativity, and a unique perspective to the world of digital marketing. After deciding later in life to pursue the career she had always envisioned, she returned to college to earn her degree in Marketing and Advertising while building hands-on experience in digital marketing and advertising. With experience in digital marketing, social media, campaign execution, and client support, Misty combines current industry knowledge with a fresh perspective shaped by both real-world experience and academic learning. She is passionate about helping businesses connect with their audiences through strategic, results-driven marketing and believes the best marketing starts with understanding people and telling authentic stories.

Unique things about :

  • CITIES LIVED IN:
    Pullman, Spokane, Clarkston, Snohomish, and Redmond, Washington, and Red Lodge, Montana.
  • WHAT DO YOU DO IN YOUR SPARE TIME?
    Spending time with family and friends and hanging out with my amazing dog. Reading, exploring local events and planning my next adventure.  During the football season I am watching the best team in the NFL (Go Hawks!), and managing my fantasy football team.
  • TRAVEL MEMORIES OF NOTE
    Visiting Washington, D.C., a trip to New York to see my sister, and week-long rafting adventures on Idaho's Salmon River.
  • SOMEDAY I PLAN TO GO TO:
    Ireland and Scotland.
  • UNEXPECTED FUN FACT:
    I once decided in my late 40s that it was finally time to pursue the career I'd always wanted, so I went back to college. Apparently, I like making life interesting.
  • A REALLY BIG ACCOMPLISHMENT:
    Returning to school and building a career in advertising and marketing, but my biggest accomplishment will always be raising two amazing kids.
  • ORGANIZATIONS, PAST AND PRESENT
    Former Vice President of the Pullman FFA Chapter and proud lifelong supporter of FFA programs through volunteer activities and community involvement.
  • WHO KNEW?
    I may have missed my calling as a stand-up comedian. My family and friends would tell you I'm still trying.
  • FAMILY MATTERS:
    My kids are my foundation, my biggest source of encouragement, and who inspire me every day to be the best version of myself.
  • WHY MARKETING?
    I've always been fascinated by what motivates people, how brands tell stories, and the creative ways businesses connect with their audiences. Digital marketing gives me the opportunity to combine creativity, strategy, data, and lifelong learning into a career I genuinely love.
  • FAVORITE FOOD(S):
    A really good burger, Mexican food, and honestly, just about anything that tastes amazing.
  • FAVORITE RETAILER(S):
    Local small businesses, first but I do love Costco.
  • FAVORITE TV SHOW(S):
    Schitt's Creek, Yellowstone, Ted Lasso, and just about any comedy that makes me laugh out loud.
  • WHAT'S YOUR SECRET WEAPON IN LIFE?
    I'm a natural redhead. Enough said.
  • WHAT DO YOU ORDER AT A BAR?
    Usually a vodka soda with lime. I'm defiantly down for a good beer though.

Caitlin Brown

Social Media Coordinator
Email
A country gal from North Idaho that once had a whole city sized following her on TikTok. Who'd a thunk.

Caitlin has enjoyed social media since junior high, where she first discovered her passion for creating engaging captions and eye-catching visuals. As her interest in content creation grew, she began learning photography to add an even more creative touch to her work. In 2024, she began her career in social media and marketing and has since continued combining creativity, storytelling, and strategy to help brands connect with their audiences through engaging content. Her passion for content creation has also led to collaborations with brands such as Cupshe, Kati's Makeup, NailPhoria, Heath Street Apparel, and more, creating promotional and social media content featuring their products. She is excited to continue growing her experience and bring creativity, fresh ideas, and passion to the team at Advantage Advertising.

Unique things about :

  • CITIES LIVED IN:
    Fraser, ID and Lewiston, ID
  • WHAT DO YOU DO IN YOUR SPARE TIME?:
    Always hanging out with my bf and dogs. Sometimes out doing photography. I go to yoga classes and the gym. Or I'm in the outdoors hiking, camping, and riding dirtbikes.
  • TRAVEL MEMORIES OF NOTE:
    My family used to take my sisters and I to the Oregon Coast every year. Because of how special that is to me, I got a wave tattoo.
  • SOMEDAY I PLAN TO GO TO:
    Do I have the money to go to the Maldives? No. Do I dream of going almost every day? Yes.
  • UNEXPECTED FUN FACT:
    I can't finish a show or movie without looking up the spoilers before.
  • A REALLY BIG ACCOMPLISHMENT:
    Graduating college with a BS in Kinesiology w/ an emphasis in Exercise Science.
  • ORGANIZATIONS, PAST AND PRESENT:
    None
  • WHO KNEW?:
    I used to have 215k followers on TikTok until I lost my account, lol.
  • FAMILY MATTERS:
    I have 3 sisters and 1 brother. I also have a niece whom I adore. When life gets too loud, family quiets the noise.
  • WHY MARKETING?:
    It gives me a creative outlet while still connecting with people.
  • FAVORITE FOOD(S):
    Sushi and Pasta!
  • FAVORITE RETAILER(S):
    Tjmaxx, Boot Barn, Tiktok Shop, and Shein (don't judge me).
  • FAVORITE TV SHOW(S):
    Teen Wolf, Vampire Diaries, Supernatural, and Yellowstone.
  • WHAT’S YOUR SECRET WEAPON IN LIFE?:
    I live by the song, Humble and Kind, by Tim McGraw.
  • WHAT DO YOU ORDER AT A BAR?:
    Either a Lemon Drop or a Scooby Snack shot.