Chuck brings over 39 years of experience to clients with an eye on every element in the creative process that ensures successful campaigns from concept to completion, on time, and on target. He manages all strategic planning and advertising content for all facets of advertising, including television and radio broadcast copy writing, production, directing, client consultation and presentation. He also leads concept development and creative execution while leveraging a multitude of business relationships to exploit media and marketing partnerships and opportunities on behalf of agency clients.
Education:
University of Idaho, BA Advertising 1984
UI Student Advertising Competition Team Leader 1984
- CITIES LIVED IN:
Palouse, Potlatch, Moscow, Lewiston, Kendrick and Juliaetta - WHAT DO YOU DO IN YOUR SPARE TIME?
Boat, follow Idaho Vandal Athletics, sit by cabin camp fires and chase grandchildren - TRAVEL MEMORIES OF NOTE:
Mexico. Went to the same resort so many times I made friends with one of the servers. He took me and my young sons to his city league soccer game. Bought us dinner at his favorite place WAY off the tourist grid and to the game on a dirt field. It was a one world realization for me because once we got there, it was exactly the same family dynamic as a rec league softball game here. - SOMEDAY I PLAN TO GO TO:
Everywhere. Will start with Europe - UNEXPECTED FUN FACT:
I was the voice of “Mama” in Fazzari’s radio and TV commercials for 25 years. - A REALLY BIG ACCOMPLISHMENT:
American Advertising Federation Silver Medal for Lifetime Achievement in 2012. - ORGANIZATIONS, PAST AND PRESENT:
North Idaho Athletic Hall of Fame Board 2014 - present
Vandal Scholarship Fund National Board 2019 - present
Boys and Girls Clubs of the Lewis-Clark Valley - Board of Directors 2013 - present
Idaho Advertising Federation Board of Directors 1997 - present, Chairman 2001-2006
University of Idaho School of Journalism and Mass Media Advisory Board Member 2004 - Present
American Advertising Federation Silver Medal Lifetime Achievement Award 2012
Lewis-Clark State College Business Division and Printing Technology Advisory Boards 2001 - 2007
Lewiston Chamber of Commerce Board of Directors, President 2003
Potlatch Corporation Communications Advisory Council 2001
Lewis-Clark Valley Advertising Federation, President 1991 - WHO KNEW?
I once cooked an entire pig on a hibachi. - FAMILY MATTERS:
Raised three amazing kids and had two wonderful bonus kids. - WHY MARKETING?
In grade school I published newspapers and wrote and directed plays independent of the curriculum (thank you teachers who allowed me to stray) So advertising seemed right when I discovered in college what it was all about. AND I chose the major thinking I would never have to do math. Now some 36 years later ironically, I’ve been the bookkeeper for my business the entire time. - FAVORITE FOOD(S):
A $125 tomahawk steak I watched my son eat in Charleston, SC for his 30th birthday celebration. - FAVORITE RETAILER(S):
Spence’s Hardware Power Tool Showroom in Moscow, ID. It’s Stihl heaven. - FAVORITE TV SHOW(S):
Breaking Bad, Boardwalk Empire, Madmen (duh), Yellowstone and Judge Judy - WHAT’S YOUR SECRET WEAPON IN LIFE?
Don’t have one that I employ, but have been told I make a first impression as a friendly dork, and people end up thinking I’m wiser than they thought. - WHAT DO YOU ORDER AT A BAR?
Drinks! Hopefully for a wonderful group!
Over 30 years of work history in media, 21 as Advantage Media Director. Implements all Digital Media buying, planning and consultation. Project management from Facebook campaigns to large digital display, video display pre-roll, re-marketing, Twitter, Pinterest, as well as organic (non-paid) social media content management and SEM (search engine marketing) for many clients. Responsible for buying over $1 million in media in numerous states.
- CITIES LIVED IN:
Rexburg ID, Ellensburg WA, View ID, Portland OR, Lewiston ID, Tonopah NV, Salt Lake City UT, Detroit MI, Clarkston WA, Moscow ID then back to Lewiston ID - WHAT DO YOU DO IN YOUR SPARE TIME?
I own a catering company, I love to cook. I also love to travel and spend time with my kids and grandkids. - TRAVEL MEMORIES OF NOTE:
Love Mexico and the Oregon Coast. Family vacations are the best, my youngest son and I drove to San Francisco over an 8 day vacation and it was the best trip ever. - SOMEDAY I PLAN TO GO TO:
France with my granddaughter in 2024! - UNEXPECTED FUN FACT:
My great-great uncle, Philo Farnsworth, invented the TV in Rigby Idaho! - A REALLY BIG ACCOMPLISHMENT:
Learning from scratch the world of digital advertising! - ORGANIZATIONS, PAST AND PRESENT:
Lewiston Tribune Advisory Board, President and Board member of the LC Valley Ad Federation and currently Lewis Clark Valley Chamber of Commerce Board of Directors. - WHO KNEW?
I love wrapping Christmas gifts and offer my services during the Christmas season to wrap gifts for people! - FAMILY MATTERS:
I have 4 children, 3 are grown with families of their own and my youngest is 15. I have 4 grandchildren ranging from 10 years old to 3 years old. The loves of my life! - WHY MARKETING?
Fell into it as a traffic manager in radio in the late 80’s, spent 11 years in radio and the agency was a natural transition for me over 20 years ago! - FAVORITE FOOD(S):
Lobster, Shrimp and Steamer Clams. - FAVORITE RETAILER(S):
I spend a LOT of time at Costco! - FAVORITE TV SHOW(S):
Yellowstone, Survivor and Outlander - WHAT’S YOUR SECRET WEAPON IN LIFE?
Organizational skills! - WHAT DO YOU ORDER AT A BAR?
Vodka Tonic with Lime
In Daniel's 11 years of experience, he's gone from making music videos in Texas for indy bands to making fashion videos, cooking shows and social media campaigns for Macy's, Martha Stewart, The Cake Boss, Bose and more in New York City. His time in New York reminded him he was more of a country mouse than he is a city mouse and he's excited to bring his talents to the LC Valley with Advantage Advertising. Don't let his use of the word "ya'll" alarm you.
- CITIES LIVED IN:
Texas: Austin; New York: New York City - WHAT DO YOU DO IN YOUR SPARE TIME?
Play guitar and read bedtime stories to my 3 girls - TRAVEL MEMORIES OF NOTE:
I once got a free tour of Seattle's PBS station when I was in middle school. I just walked in and asked if I could be shown around and they obliged. Pretty neat. - SOMEDAY I PLAN TO GO TO:
Sweden - UNEXPECTED FUN FACT:
My great great great great great great great grandfather fought in the revolutionary war along with his son. - A REALLY BIG ACCOMPLISHMENT:
Having three beautiful daughters. - ORGANIZATIONS, PAST AND PRESENT:
None - WHO KNEW?
I can freestyle rap really poorly. - FAMILY MATTERS:
My wife is the creative one out of the two of us, our kids will have no excuse for not being at least a little bit creative. - WHY MARKETING?
Stories are the fabric of society. I enjoy telling the story of products and services. - FAVORITE FOOD(S):
My wife makes the best chocolate and peanut butter cookie sandwiches. - FAVORITE RETAILER(S):
Local retailers are my favorite. - FAVORITE TV SHOW(S):
My favorite story is Charles Dicken's Christmas Carol. - WHAT’S YOUR SECRET WEAPON IN LIFE?
If I told you, it wouldn't be a secret anymore. - WHAT DO YOU ORDER AT A BAR?
Whatever beer the bartender recommends .
With over two decades of experience, he manages all phases of web development from concept to execution. His design skill set combined with a coders brain take websites to the next level in form and function. Streamlined functionality in mind for mobile / multi-platform responsiveness are always a priority. He administrates a dedicated Linux server that hosts currently close to 100 clients. Managing a server enables more control in the development and creation of websites. All phases of web development, hosting and security are all under one roof to provide our clients with quick, reliable service for maximum up time.
- CITIES LIVED IN:
Idaho: Lewiston, Moscow, Idaho Falls - WHAT DO YOU DO IN YOUR SPARE TIME?
Getting off the grid and roughing it in the beauty of nature...preferably in the Rockies with my wifey. - TRAVEL MEMORIES OF NOTE:
Meeting someone from Coeur d'Alene while traveling in Switzerland. What are the odds of that? - SOMEDAY I PLAN TO GO TO:
Germany - UNEXPECTED FUN FACT:
I could quite possibly be related to a solider that served under the German SS in WWII. Fun? No...interesting..yes. - A REALLY BIG ACCOMPLISHMENT:
Having my two amazing children. - ORGANIZATIONS, PAST AND PRESENT:
None - WHO KNEW?
July 15th of 2017 I became a vegan (for heart health reasons)...but I would say I am more of a vegetarian right now. No meat for over 5 years! - FAMILY MATTERS:
My kids are WAY more athletic than I am or ever was. I couldn't catch a football to save my life, but my son can. My daughter is an amazing volleyball player currently on an elite team. - WHY MARKETING?
I love finding creative solutions to a marketing challenge. - FAVORITE FOOD(S):
Chickpea Casserole, Hot Tamales Candy and Cheesecake - FAVORITE RETAILER(S):
Northface, REI, Amazon - FAVORITE TV SHOW(S):
Billions, Peripheral, The Grand Tour - WHAT’S YOUR SECRET WEAPON IN LIFE?
I am an INFP...less than 1% of the population. - WHAT DO YOU ORDER AT A BAR?
IPA